Antique Boat Museum billboard. Photo by: Jim Scherzi, Syracuse NY
“Don’t Miss a Thing!” will be included in Museum advertising and other forms of marketing throughout the summer in an effort to build awareness for the multiple happenings at the ABM.
“It’s important to convey our message and draw attention to the Museum in a fun and unique way, while retaining the integrity of the Museum’s long-standing history,” explained Michael Folsom, Director of Marketing and Communications. “There is so much taking place this summer on the campus of the ABM that we want to be sure everyone across the region becomes aware of our happenings, and of course we don’t want anyone to miss it.”
The campaign launch will consist of billboard advertisements along Route 81 North, just past Watertown Center, and on Route 12 between Clayton and Alexandria Bay. In addition, there will be web banner, newspaper, television and radio advertisements throughout the summer season.
Various advertisements will not only feature the summer slogan, but also the 2013 Miss Thousand Islands beauty pageant winner, Ms. Lonna McCary, aboard one of the Museum’s speedboats, Miss Thousand Islands II.
McCary, a former NFL cheerleader and current student at Hilbert College where she is studying Criminal Justice, is featured in vintage swimwear while wearing her crown and sitting on the back of the speedboat.
“The legacy of the Thousand Islands region, which I am honored to represent, is told through the beautiful vessels at the Antique Boat Museum,” said McCary. “The Miss Thousand Island Pageant, celebrating its 49th anniversary in 2014, is a part of that heritage and a natural partner for the museum.”
McCary will make a public appearance at the Museum later this summer.
Located on the St. Lawrence River in the 1000 Islands, the Antique Boat Museum features a collection of over 300 antique and classic boats among thousands of recreational boating artifacts. The Museum also offers visitors a number of unique opportunities each summer to get out on the water and experience the St. Lawrence River aboard speedboats, skiffs, and sailboats. In 2013, the Museum will host the 49th annual Antique Boat Show and Auction, the longest running show of its kind within North America. For more information on admission or upcoming events, please visit the Museum’s website at ABM.org.